The GOOD + Arrowhead Guide to Recycling

Sub headline

In 2015, GOOD and Arrowhead partnered to engage the GOOD audience through original video, infographic, and editorial content. Our goal - to celebrate Arrowhead’s leadership in the recycling movement while providing our audience smart, sustainable ways to join the effort. By featuring innovators, nonprofits, federal agencies, and corporations who are also making a positive impact in the space, and by creating our own insightful explorations of the process, we were able to reinvigorate people’s perspectives on plastic.


  • Arrowhead


  • insights + strategy
  • programs + campaigns

Team members

  • Gabriel Reilich
  • Max Schorr
  • Paige Sferrazza
  • Sacha Simmons

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