The GOOD + Arrowhead Guide to Recycling
In 2015, GOOD and Arrowhead partnered to engage the GOOD audience through original video, infographic, and editorial content. Our goal - to celebrate Arrowhead’s leadership in the recycling movement while providing our audience smart, sustainable ways to join the effort. By featuring innovators, nonprofits, federal agencies, and corporations who are also making a positive impact in the space, and by creating our own insightful explorations of the process, we were able to reinvigorate people’s perspectives on plastic.
- 310,000+ social reach
- 650,000+ video views
- 10MM+ banner impressions