The first issue of GOOD Magazine hit stands September 2006, and GOOD has since engaged a global community of aspiring (and actual) change-makers around the conversation of living well and doing good. With rapid online growth, millions of social followers, and robust in-house creative services, GOOD is the go-to partner for brands and organizations who want to be a force for good.
In 2009, we launched our agency by designing the platform that drove $30 million in crowdsourced grants from Pepsi and creating Starbucks’ campaign that let customers direct its foundation efforts. That was just the beginning of our work.
We’ve worked with DICK’S Sporting Goods to save 182 youth sports teams, answered the President’s call to transform the education system with 100Kin10, and designed PUMA’s ethos to #Fight4Fairness.
Check out the legacy of our work.
We see a growing number of people tied together not by age, career, background, or circumstance, but by a shared interest. This revolves around a passion for potential, mixed with fierce pragmatism and creative engagement. We sum this all up as the sensibility of giving a damn. But to shorten it, let’s call it GOOD. We’re here to push this movement and cover its realization.