After reading so many reports that consumers are willing to pay more for brands that do good, we thought there might be a disconnect between what people say and what they actually do. We decided to launch The Brand Goodness Report to examine and define consumer attitudes about corporate “goodness” through a comprehensive three-phased study.
Read our initial findings from The Brand Goodness Report and download other insights on how millennials are thinking about topics from travel to technology.
- Brand Goodness Report: Phase 1
- Brand Goodness Report: Phase 2
- Cause Talk Radio
- Can brands really be good?
We also produce insights from our community. Here are a few reports to help you brush up on millennials and:
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