After reading so many reports that consumers are willing to pay more for brands that do good, we thought there might be a disconnect between what people say and what they actually do. We decided to launch The Brand Goodness Report to examine and define consumer attitudes about corporate “goodness” through a comprehensive three-phased study.

Read our initial findings from The Brand Goodness Report and download other insights on how millennials are thinking about topics from travel to technology.

We also produce insights from our community. Here are a few reports to help you brush up on millennials and:

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